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New Media

The "new media' are changing the way that reputations are perceived, maintained and destroyed. 

Do you know how blogs might affect your company? Should you have a dark site? Would you like an example of how search engines might affect a corporate reputation?

We advise on what the 'new media' are, what they want, and how they affect your response to a major incident. Recent studies show that many companies are not responding successfully.  

Specific courses that we offer include training for media strategists and senior managers, and tools to assess your own organisation's ability to respond in a virtual world. We can also provide consultancy advice on specific issues or techniques. Assess how your own organisation looks from cyberspace. Build an integrated communications strategy that looks at all the options.

This is a rapidly developing area. Let us keep abreast of it for you.